The big problem here is choosing the good films based only on the concepts. Otherwise I really hope someone can do this. You could possibly set the price point

The big problem here is choosing the good films based only on the concepts. Otherwise I really hope someone can do this. You could possibly set the price point higher though? I'm not even sure that heavy advertising would be needed for the individual films, so long as you managed to attract a user base who expected high quality films they wanted to watch on the home page.