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When you're watching a movie, and the main character picks up a can of Coca Cola while typing on a Microsoft Surface laptop, with the logos conveniently rotated

When you're watching a movie, and the main character picks up a can of Coca Cola while typing on a Microsoft Surface laptop, with the logos conveniently rotated toward the camera, it's obvious that Coke and Microsoft are paying the studio for product placement. AI advertising will be like this, but subtle and undetectable, so that it's nearly impossible to determine that your conversation about malfeasance by a political candidate is being invisibly influenced by his political campaign.

lolinder 4y ago
In many jurisdictions that kind of subtle product placement is not legal.
- paulryanrogers 4y ago
  How about prohibitions on product use, like Apple phones not being usable by villains?
- wnkrshm 4y ago
  How do you prove that it happens and is not an artifact of the training data?
  - l33tman 4y ago
    If it went to court, in the discovery process the defendant will have to turn over internal emails etc.
  - tremon 4y ago
    "I didn't type that, your honor, my cat walked over the keyboard" is just as high-quality a defense as "it was the AI who did it, your honor".