Quality, presumably. If the publication is typeset in print, graphics can be a hugely important part of the visual presentation of an article. A well resourced

Quality, presumably. If the publication is typeset in print, graphics can be a hugely important part of the visual presentation of an article. A well resourced publication will be able to hire an artist to create graphics which playfully engage with the subject matter - joke cartoons like in the New Yorker, for example, or something more abstract but meaningful for a more thinky piece.