I was bothered by this part as well, but for a very different reason: names can be changed. Which is very possible for early stage startups[1], specially consid

I was bothered by this part as well, but for a very different reason: names can be changed. Which is very possible for early stage startups[1], specially considering that you are more likely to have only a small fraction of the market you are aiming for. [1] http://techcrunch.com/2012/01/17/trigger-raises-1m-from-sv-angel-paul-graham-and-others-to-make-cross-platform-mobile-development-effortless/ http://techcrunch.com/2012/01/17/trigger-raises-1m-from-sv-a...