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Likely a smart move. The F-150 Lightning is also a very good truck, and it gets to capitalize on the F-150 brand and customer base. They addressed a gap in th
by PragmaticPulp 4y ago
Likely a smart move.
The F-150 Lightning is also a very good truck, and it gets to capitalize on the F-150 brand and customer base.
They addressed a gap in the market (smaller electric truck) rather than trying to go head-to-head with the biggest full-size truck brand in the industry.
Smart move.
- mbgerring 4y agoThe Rivian is a full-size truck and performs as good or better than the Lightning for similar tasks.
- alexb_ 4y agoWhat's the price comparison?
- majormajor 4y agoThat bed length disadvantage is pretty significant if you're coming to it from the "truck user" market vs the "weekend camper" or "soccer mom" market. I was interested in a Rivian until I saw one in person and saw how short that bed was. It wasn't the first spec I'd looked at on paper, but jumped out in-person. In that size I'd probably go cheap with a Maverick hybrid for now until there are more full-EV competitors.
- tstrimple 4y agoJust looked it up and realized it isn't even close to passing the sheet good test. I suppose the expectation is to drive with the tailgate down? My minivan seems to be a more competent hauler of material (for my admittedly limited needs) than the Rivian.
- slaw 4y agoI wouldn't count on Maverick to be available. All 2023 Mavericks were ordered in September 2022. I'll probably wait until 2025 to get one.
- majormajor 4y agoI've seen some on dealer lots in the past month. YMMV on options/colors of course.
- slaw 4y agoI just asked local dealer. The answer was. What you see on the lot is sold.
- frumper 4y agoRivian's aren't exactly available either.
- jonstewart 4y agoThe Rivian's marketed towards the "adventure" segment. It's definitely not intended as a work truck.