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I completely disagree with the author saying that the name isn't important, and with his citing "a great story" (especially one about Xerox) as "proof" of this.
by danmaz74 15y ago
I completely disagree with the author saying that the name isn't important, and with his citing "a great story" (especially one about Xerox) as "proof" of this. Most startups will never become a common word like Xerox or Google, and having a name that is both easy to remember and easy to link to the core benefit they offer is very important.
- DanielRibeiro 15y agoI was bothered by this part as well, but for a very different reason: names can be changed. Which is very possible for early stage startups[1], specially considering that you are more likely to have only a small fraction of the market you are aiming for. [1] http://techcrunch.com/2012/01/17/trigger-raises-1m-from-sv-angel-paul-graham-and-others-to-make-cross-platform-mobile-development-effortless/ http://techcrunch.com/2012/01/17/trigger-raises-1m-from-sv-a...