People advocating for a breakup[1] are mostly trying to separate advertising sales from search to prevent what seems like a manifest conflict of interest. I th

People advocating for a breakup[1] are mostly trying to separate advertising sales from search to prevent what seems like a manifest conflict of interest. I think preventing monopoly rather than exceptionalism is the motivation. [1] eg the US DoJ https://www.cnbc.com/2023/01/24/doj-files-second-antitrust-lawsuit-against-google.html https://www.cnbc.com/2023/01/24/doj-files-second-antitrust-l... thinktanks https://www.realclearpolitics.com/articles/2020/06/19/break_up_google_143486.html# https://www.realclearpolitics.com/articles/2020/06/19/break_...! the EU (although that's old) https://www.theguardian.com/technology/2014/nov/27/european-parliament-votes-yes-google-breakup-motion https://www.theguardian.com/technology/2014/nov/27/european-...