I can’t insist that you’re wrong, but note that it is a very normal thing in business for the leader in any space to devote large amounts of investment cash to

I can’t insist that you’re wrong, but note that it is a very normal thing in business for the leader in any space to devote large amounts of investment cash to covering moves that might turn out to be disruptive. IBM famously did this with the IBM PC. They didn’t end up holding the lead in computing, but they certainly stayed relevant for another decade while their mainframe and minicomputer competitors struggled to get into personal computing but were late to the party. In the pop-business book “Bottom-Up Marketing,” this is given as one of the key strategies to being the leader: Play Defence. I wouldn’t say that a company playing defence by throwing cash at every fad that comes along necessarily means they are dying or dead. It just means they know they have to have a finger in every pie, “just in case.” It’s insurance.