Regarding point 2: Advertising is an arms race. Nobody benefits from spending millions of dollars on advertising; they benefit from outspending their competitor

Regarding point 2: Advertising is an arms race. Nobody benefits from spending millions of dollars on advertising; they benefit from outspending their competitors. Everybody would be happier if they could outspend their competitors without spending millions of dollars. But they can't. As soon as there is a cheap, or even free alternative to spending megabucks for tv slots, those channels will get filled up in addition to your traditional outlets. And the internet isn't free, nor is coordinating a massive internet campaign. The net result of number 2 is that we'll have more political advertising, and the person with the most money will still win. Still, there is a democritizing influence to be had from shifting campaigns from traditional broadcast media to the internet. We're seeing that already and it's only going to grow. So, in essence, point 2 won't help, and it's already happening. This is a hard problem.