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A friend working at Campari told me their strategy is to cut off supermarkets for a couple of years to focus on bar and restaurants, before an increase in prici
by vianneychevalie 4y ago
A friend working at Campari told me their strategy is to cut off supermarkets for a couple of years to focus on bar and restaurants, before an increase in pricing and a comeback in a couple of years.
- swalling 4y agoFascinating, thanks for sharing. They honestly need to try tweaking the recipe too if they want to move upmarket again. To me the amount of sugar in Campari seems high compared to other aperitivo and amaro.
- KptMarchewa 4y agoNot compared to the most popular one, Aperol.
- BlueTemplar 4y agoSpeaking of supermarkets, I think I remember in Grenoble Chartreuse rows of bottles even being on the "discount" shelves ?? I will have to check how much it costs in mine (it's great, but I'm not really into alcohol...)