> Google bends over backwards to make sure that their rankings are entirely algorithmic so that they can retain the moral high-ground and various legal protecti

> Google bends over backwards to make sure that their rankings are entirely algorithmic so that they can retain the moral high-ground and various legal protections. Do you really think that algorithms are necessarily neutral? (Hint: they're not. Consider a "hate speech" detector. It's easy to implement bias using "neutral" algorithms with "reasonable" decisions.)