This is such a weird example. Michelin the tire company is certainly not pronounced French in the US, either. (Not sure how, say, Poles or Indonesians pronounce

This is such a weird example. Michelin the tire company is certainly not pronounced French in the US, either. (Not sure how, say, Poles or Indonesians pronounce it, but french pronunciation is notoriously unrelated to how it's written) Michelin is a company with a very long history, with an active presence Germany dating back well over a hundred years. They were already large by then. Maybe German pronunciation made things more palatable for consumers, but it was certainly well know that the company was French. And by now, it's an established brand that has a fixed pronunciation. As the obvious frame of reference in this case is the notoriously "open to all things not from here" USA: remind me again how Americans pronounce Volkswagen or Continental, let alone Huawei. (Or _any_ foreign or even British word) Curiously, Germans generally try to use the "French" pronunciation of Guide Michelin. Anyway point being people everywhere pronounce things the way they do because it puts the least strain on their cognitive and physical vocal system. Your example doesn't support the (possibly valid) point you're trying to make the point that Germans have a bad attitude toward foreign concepts, things and people.