4 ms·

You don’t think there is anything broken when 3/5 parts of the project budget should be marketing and only 1/5 in creating the product? I’ve worked in advertis

• Jensson 4y ago
  Who said that games should only spend 1/5 creating the product?
  • plufz 4y ago
    The parent "You'll also discover that a business is one part product, one part support, three parts marketing."
• bruce511 4y ago
  When you are in an over-supplied environment, then marketing becomes more crucial. Indie games are massively over supplied. Thus to get traction you need to be out-marketing (not necessarily out-spending) the other guy. In one sense building the game is the easy part. Selling it is the hard part. It's a crowded market, and most games are, well, not great. It takes time, effort, and yes money, to market well, and get any kind of traction. Arguably OS/2 was better than Windows 95, but MS spent a billion $ marketing it, and today OS/2 is a history footnote, if you've heard of it at all. The more compeditive the market, the more marketing matters.
  • plufz 4y ago
    Yeah, I don't disagree on why the marketing is needed. I still think it shows something broken about our system when the majority of the time is spent marketing and not producing the product and supporting the customers. In the same way that it is usually a bad sign when the financial markets starts to become too big in comparison to the rest of the economy.