I wouldn't say I ignored it, just thinking of it a bit differently. This iPad thing is where technology is going. It's good, no doubt. But as far as disrupti

I wouldn't say I ignored it, just thinking of it a bit differently. This iPad thing is where technology is going. It's good, no doubt. But as far as disrupting the textbook industry, we seem to be skipping a few steps. Cheap textbooks have to appear before cheap textbooks on electronic devices, and we don't really have that yet.