I asked ChatGPT to summarize the article (prompt was "Summarize the following article in 10 sentences"): > The Federal Trade Commission (FTC) has issued a warn

I asked ChatGPT to summarize the article (prompt was "Summarize the following article in 10 sentences"): > The Federal Trade Commission (FTC) has issued a warning to companies using the term "artificial intelligence" in advertising, highlighting that some AI products might not work as advertised. The FTC stated that AI hype is playing out in many products, from toys to cars, and chatbots, and companies should ensure they are not making false or unsubstantiated claims about a product's efficacy. The regulator is asking companies using AI in their advertising to ensure that they are not exaggerating what their AI product can do, promising that their AI product does something better than a non-AI product without adequate proof, or are aware of the risks. Additionally, the FTC is asking if the product actually uses AI at all, noting that merely using an AI tool in the development process is not the same as a product having AI in it. Advertisers should refer to the FTC's earlier AI guidance, which emphasized fairness and equity while cautioning against overpromising what an AI-based tool can deliver.