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Indie dev here. Any chance you could share what the right strategy was for you?
by dipsyduck 4y ago
Indie dev here. Any chance you could share what the right strategy was for you?
- pfisch 4y agoIt really depends on your price point and the game. But assuming very small with little prelaunch marketing you really need to focus on getting on the new & trending list at launch. How do you do that? You want a lot of people to buy the game quickly at launch. The best way to do that is building up wishlists prelaunch. That has organic second order effects that are helpful, but there are other ways to get lots of sales at launch... https://www.forbes.com/sites/siladityaray/2020/12/04/report-rnc-spent-more-than-300000-on-donald-trump-jrs-new-book/?sh=30791abc6fe7 https://www.forbes.com/sites/siladityaray/2020/12/04/report-...
- pfisch 4y agoAssuming your game is coming out on switch there is almost certainly tons of money to be made by constantly deal discounting a game to 50 cents or less. When this used to be allowed on Steam we made over a million dollars a year deep discounting tiny games. The market size of gamers with almost no money is endless.
- dleslie 4y agoPrior to "Buy, Try, Return" the sub-dollar games were pure joy. I didn't care that some were shit; most were more than enjoyable enough to satisfy spending a few quarters on them for a brief period. What I didn't like is that they stuck around my steam library. What I wanted was to throw some quarters at a short-lived arcade experience. I didn't want my library polluted with shovelware.