This is the dirty secret of the industry. Companies hire data roles without knowing what to do with them. It's not that data work is worthless. It's that most

This is the dirty secret of the industry. Companies hire data roles without knowing what to do with them. It's not that data work is worthless. It's that most people aren't very good at trying to figure out how to tie data to actionable events that drive business value. Bad news - It's not the business' fault - it's your fault. If you're a data practitioner and you feel this way about your job, learn the business and seek to find opportunities. If you just do the work you're told to do, you probably won't magically create value. Good news - There's a lot of opportunity to help educate data practitioners how to think about data through the lens of business problems. I'm personally trying to tackle it through developing an online course.