The issue of temperature control is covered extensively in the video as are some economic concerns (he sells oranges at NE farmer's markets!). What I wonder is

The issue of temperature control is covered extensively in the video as are some economic concerns (he sells oranges at NE farmer's markets!). What I wonder is if this could be a viable business. Land and possibly water could be cheap in that part of the country. Energy costs are negligible due to the design. Of course, there would have to be a big upfront capital expenditure and some time to get something like this going.