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For people who don’t know, Corporate Memphis (aka Alegria, Homoglobo) is a style of illustrations that features extrahuman attributes, such as non proportional
by klabb3 4y ago
For people who don’t know, Corporate Memphis (aka Alegria, Homoglobo) is a style of illustrations that features extrahuman attributes, such as non proportional bodies and non-existing skin colors. It has been credited to Facebook, and was explicitly made to be modular (as in designers are replaceable).
Obviously beauty is subjective, but to me this style has strong connotations of cynical corporations, eerie feelings of minimalist facelessness, toxic positivity and an anxious alignment with current political winds, clear enough to minimize scrutiny but vague enough to be entirely unactionable. The mood words are growth hacking and user engagement.
- userbinator 4y agoextrahuman attributes, such as non proportional bodies and non-existing skin colors In particular, huge bodies and tiny heads; it's the exact opposite of tiny bodies and huge heads, which also exists as a style, one that is rarer outside of Japan but definitely has an opposite connotation for me: https://en.wikipedia.org/wiki/Chibi_(style) https://en.wikipedia.org/wiki/Chibi_(style)
- georgeburdell 4y agoI thought this style of artwork was quite common in the 90s in the corporate world?
- klabb3 4y agoI wouldn’t be surprised if it’s a reincarnation, such is the cycle of trends after all, but I’m pretty sure this iteration is fairy distinct. I would be super curious if you have some examples though. Are you thinking like clipart?
- georgeburdell 4y agoYes I think this style can be seen in clipart. I don’t have a great source but you can see the style in the examples in this article https://amp.smh.com.au/technology/microsoft-clip-art-is-dead-as-bing-takes-over-office-image-duties-20141202-11yaoz.html https://amp.smh.com.au/technology/microsoft-clip-art-is-dead...