We define this term on our team, and talk about it every time a new teammate joins our team and participated in our once-per-sprint tech debt discussion. Worki

We define this term on our team, and talk about it every time a new teammate joins our team and participated in our once-per-sprint tech debt discussion. Working from the same definition helps this. And I don’t know why tech debt would even be coming up in discussions with sales or non-developer people unless you’ve got serious problems. And I’m that case, don’t focus on a phrase like “technical debt” - instead, use the phrase for what you’ve got: “serious problems” or whatever else the debt has manifested itself into.