Depends massively on the company! I am indeed one of the nerds that goes to bat for fixing data quality issues, but it takes long enough that I frequently look

Depends massively on the company! I am indeed one of the nerds that goes to bat for fixing data quality issues, but it takes long enough that I frequently look at these projects and think: "It might take the majority of my working life to help this one company migrate this terrible enterprise system to a much better enterprise system. All my time will be spent in meetings, and educating hostile people who just want to do the work faster. Is that something I'd be proud of at the end of my career?" And the answer is, to some degree! But I think we'd all like to work with people who get it or our friends, and if we're not there yet, it's really a question of whether we're at a position in our lives where we can search or prioritize other life improvements.