Sure, but the point is that Topps isn't posting pictures of baseball cards with a rocketship and a link to buy cards. The article is discussing how Dapper Labs

Sure, but the point is that Topps isn't posting pictures of baseball cards with a rocketship and a link to buy cards. The article is discussing how Dapper Labs who sells Moments (NFTs) was clearly promoting the NFTs as a way to make money by buying them now, selling them later for more, and that Drapper Labs was funding itself (at least partially) through the sale of those NFTs. > Where do you draw the line? As discussed in the article it's drawn at the Howey test. https://www.google.com/search?q=Howey+Test https://www.google.com/search?q=Howey+Test Of which your comment didn't attempt to show baseball cards as violating.