It feels, to me anyway, that until the incentives are less about making a (short-term and relatively immediate) profit for a select and limited number of people

It feels, to me anyway, that until the incentives are less about making a (short-term and relatively immediate) profit for a select and limited number of people/eintities and more about the long term health of the planet and its inhabitants, these endeavours will ultimately fail. Which is possibly a shame as we should pursue technical solutions to our challenges, along with economic and behavioural. It comes down to what we value - we, being the human population and independent of what we are instructed, coerced or manipulated to value.