EA and Activision are a great counter-example of how "you could do anything" with revenue can vary from company to company. I think Valve's success being tied t

EA and Activision are a great counter-example of how "you could do anything" with revenue can vary from company to company. I think Valve's success being tied to their culture is pretty easy to prove, since as you say "they have my loyalty". How many other gaming platforms have done the same (particularly those aged 25< years)? I'm sure developers would love to pay less than 30%, but how is that cost compare to Valve's competitors? Valve is a for-profit venture and make their decisions based on the current economic environment.