As a non-ad tech example, a significant component to what we're trying to do at https://www.auxon.io https://www.auxon.io is provide tech to companies they can

As a non-ad tech example, a significant component to what we're trying to do at https://www.auxon.io https://www.auxon.io is provide tech to companies they can use for testing & analysis of robots and cyber-physical systems. From our perspective internally what we're getting is the ability to perform something akin to "materials science" for the increasingly critical software parts of these systems and construct models of their behavior to use for predictive & comparative analysis purposes. We have a research partnership with the University of Ottawa & University of Luxembourg specifically on the statistical analysis end of things to go deep in some areas to later incorporate the findings into our products. In fact the first go around of that research cycle has already happened (https://arxiv.org/abs/2301.13807v1 https://arxiv.org/abs/2301.13807v1) and the insights are being integrated into our Deviant product (https://auxon.io/products/deviant https://auxon.io/products/deviant). It's definitely not ad-tech. It definitely has a specific applied use case. Most of our marketplace traction is in aerospace, energy, automotive, and defense. We're not immediately hiring for roles on the data analysis end of things (we're in much more immediate need of visualization & frontend help), but we will be this year.