I don’t think as an industry we’ve actually solved the problem and started to deliver on the potential of data yet. Most companies are hacking around with mess

I don’t think as an industry we’ve actually solved the problem and started to deliver on the potential of data yet. Most companies are hacking around with messy stale data, excel sheets, dashboards and doing rudimentary analysis. This is essential level zero on the maturity scale, it’s like rubbing sticks together to try and spark a fire. Nowadays we know what good looks like. Data engineering, online machine learning, collaborative analytics environments, embedded analytics, streaming etc. We just need to get there. My impression however is that the people at end clients are a bit stuck in a local optima. They think ETL, data warehouses and dashboards when what they actually need a total rethink and change in approach.