Syndication used to be the way this idea worked. You'd buy your local paper that wrote about the cat stuck in the tree down the street, but it also republished

Syndication used to be the way this idea worked. You'd buy your local paper that wrote about the cat stuck in the tree down the street, but it also republished national articles from AP. If you really cared about another locale, you might subscribe to two papers, which meant you might see the same national article twice.