Just giving you some feedback from someone working in a (virology) research lab so I'd say I have a fair idea of what academia is like. My biggest question is,

Just giving you some feedback from someone working in a (virology) research lab so I'd say I have a fair idea of what academia is like. My biggest question is, how do you plan on gaining traction to bring in credible editors that can actually challenge journals that have been around for decades in their respective fields? I would imagine that it is going to be very hard to change the mind of the more resistant peoples in academia (i.e. the older crowd that has been using the same journals their entire career) who actually control the money. How do you plan on attracting credible reviewers to review the submitted articles? In regards to your proposed pricing, isn't the entire idea for disruption of academic publishing to get rid of having to pay for articles?