Next logical step is filter customization that you carry around and gets applied seamlessly to all videos you post on the platform. Next to that becomes filters

Next logical step is filter customization that you carry around and gets applied seamlessly to all videos you post on the platform. Next to that becomes filters that get applied based on consumer preferences: if you have indicated a certain preference for big brown eyes, TikTok might enlarge and darken them for all videos you watch. Argh.