I do not buy into the moral panic angle. At least for women, the result is basically like putting on professional make up. It is not obvious that it is a filter

I do not buy into the moral panic angle. At least for women, the result is basically like putting on professional make up. It is not obvious that it is a filter, but it is obviously make up. It is quite possible for them to look like that in real life, if they put in the effort.