Must the "platform" be so different from a "product"? I think a platform team should think of their output as a product, and so should the rest of the company.

Must the "platform" be so different from a "product"? I think a platform team should think of their output as a product, and so should the rest of the company. Have a PM, scrum or whatever, normal engineering titles, all the usual trappings. And then you conveniently avoid the architect title!