but that's very likely also a very conscious export of South Korea, like Korean restaurants. and to a degree France has this too with their Institut Francais (

but that's very likely also a very conscious export of South Korea, like Korean restaurants. and to a degree France has this too with their Institut Francais (French institute) ... but of course with a negligible efficacy. that said, as far as I know, Paris is still the top top top number 1 travel destination.