I think that's part of it, but the other part is load times. People are fine waiting the 10-30 minutes for a game to download on Steam or console. But they don

I think that's part of it, but the other part is load times. People are fine waiting the 10-30 minutes for a game to download on Steam or console. But they don't want to wait more than a few seconds for webpages. Also, techies understand that there's ways of agressively caching,but I don't think average users register that it's just a first-load issue.