I'm born in the United States and had a Russian girlfriend for a year+ in grad school: same thing, went to modern supermarket and she was freaked out with choi

I'm born in the United States and had a Russian girlfriend for a year+ in grad school: same thing, went to modern supermarket and she was freaked out with choices overload. I understood when she described it, but it was something i had tuned out unknowingly since being a little kid.