I think it's reputation management. If they reduce the proportion of people reading the old racist versions, then there's less chance of a reader making a snark

I think it's reputation management. If they reduce the proportion of people reading the old racist versions, then there's less chance of a reader making a snarky tweet that goes viral and instills in society the idea that Bond is racist. This is in spite of the fact that each individual customer would choose the unsanitized version for themselves.