In today’s world, companies are constantly competing to deliver the best products or services that capture their customers’ hearts. But how do they achieve this

In today’s world, companies are constantly competing to deliver the best products or services that capture their customers’ hearts. But how do they achieve this feat? How do they know what their customers truly want? Enter the Jobs-to-be-Done (JTBD) framework. The JTBD framework is a powerful tool for understanding customer needs and identifying opportunities for innovation. This framework is now widely adopted across various industries.