Even basic HTML had several levels of headers, which were supposed to be shown differently - at least fonts, if not sizes. NeXT, which was used as the first web

Even basic HTML had several levels of headers, which were supposed to be shown differently - at least fonts, if not sizes. NeXT, which was used as the first web server, had graphical capabilities. Frankly, I'm not really sure there was significant push against images at all. Even with 2400 bps modems - some of the slowest at the time - images could be loaded, surely qualitatively slower than now, but still could.