Strongly agree. The old ads were targeted based on the target audiences of the content. This makes sense intuitively, but it doesn't scale well from an ad agen

Strongly agree. The old ads were targeted based on the target audiences of the content. This makes sense intuitively, but it doesn't scale well from an ad agency's perspective. The new ads are targeted based on the person viewing the content. It's cheap and easy, but it feels creepy. IMHO, a big part of that is the implicit message that people are always looking over your shoulder and taking notes.