What's especially interesting to me is that Forbes is the monetizing on this user's content (I got a full-page ad on the first load). This is surely allowed by

What's especially interesting to me is that Forbes is the monetizing on this user's content (I got a full-page ad on the first load). This is surely allowed by Quora's ToS but it still makes me uncomfortable. In fact, a vague worry about this kind of thing -- that the site taps into my "help out in this community" instinct when in fact it's doing so to extract value from me -- is what caused me to quit Quora in the first place.