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It's an interesting perspective. In a way, I think that it may result in a revamping of the current content distribution system as we know it. Think of it this
by metropolis 15y ago
It's an interesting perspective. In a way, I think that it may result in a revamping of the current content distribution system as we know it. Think of it this way - right now, we've got production companies who funnel their stuff to network conglomerates who, in turn, market, negotiate and distribute their content over their portals - cable or otherwise.
The biggest barrier to entry here is the market penetration of these networks and strength of buck behind them. I think, though, with a lot of different operators in a marketplace, your message becomes a bit watered down. What if the development here was more of a marketplace for these sites to funnel their content towards - which would in turn do the groundwork, the lobbying, the push and pull of negotiating deals with your digital distribution platforms (set top box manufacturers and the like)?
I worked in digital licensing for a major television network in NY. It was my dream to get back there. Now it's my dream to turn it on it's head.
- kenamarit 15y agoI think I understand what you're saying...The site (say of a bunch of indie web series, for example) acts as a production company that deals with all the logistics of getting the work distributed to venues where one would actually watch them? I think there might be something there (if I understand it correctly), but I also think that it would almost be moving backwards because one of the goals should be to completely cut out digital distribution platforms as we know it. Not that I have any personal or strong emotional issue with them. But with smartphones and iPads and God only knows what other engaging new technologies that will come out, the distribution infrastructure doesn't need to rely on top box manufacturers, or cable, or movie theatres. And similarly the content doesn't need to be made in the traditional way or even resemble traditional forms. I love going to the movies, but more and more it's becoming the exception instead of the norm. I'm a little old fashioned in that I think you can't replace the experience of seeing a movie in the theatre. There's something there that makes it absolutely worth it. Similarly, you can't replace the experience of seeing live opera at the Met, if that's your thing. For me, the hope is that kids growing up today will think that cable TV is dumb and going to a theatre to see a movie is old fashioned, something reserved for their parents' generation.