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The goal of environmental initiatives is to try to ensure the environment stays habitable to humans for longer. The goal of companies is to be profitable. The

The goal of environmental initiatives is to try to ensure the environment stays habitable to humans for longer. The goal of companies is to be profitable. The ultimate goal, then, is to find an intersection between those two concepts that makes sense for both the environment and profitability. "Reduce, reuse, recycle" is the order in which this is achieved, from least to most expensive. Recycling has become incredibly expensive [1] and it's hardly making financial sense anymore. "Reducing" is the least expensive because it doesn't require any energy, but we (consumers) like to buy stuff, so once a product is in a person's hands, "reduce" is out of the equation. That leaves us with "reuse," which not only helps reduce new products from being made, but also has the potential to make money for companies. This is actually a win-win scenario, and should be encouraged rather than frowned on. The issue is that "green marketing" has been in vogue since the mid 2000s, and companies (apparently shockingly!) lie in their messaging to sell their products. But Dow, in this case, is actually doing their part in being environmentally conscious. You can even call this a white lie or something like that. Nobody would buy new shoes or donate old ones if the marketing said "In order to reduce waste, we are going to resell your used shoes in Indonesian flea markets". (There is one "reduce" idea, ha!) As for companies not caring, I point to the whole purpose of a company's existence - to make money. Everything else is irrelevant. If environmental impacts are an issue, and legislation is forcing their hand, then they must find a way to remain profitable or simply go out of business. The linked Planet Money podcast highlights this predicament. It's important to remember that not everything is black and white as it's made to be in articles like this. [1] https://www.npr.org/2019/07/12/741283641/episode-926-so-should-we-recycle https://www.npr.org/2019/07/12/741283641/episode-926-so-shou...

woodruffw 4y ago
I didn't get a "black and white" worldview from this article. In my reading, it supported much of what you've said: that companies are fundamentally profit-driven, and will employ whatever fabrications are necessary to maintain consumer appetite. Dow lying about its recycling is just a tiny niche, one that Reuters chose presumably because it was easy to fact-check. > Nobody would buy new shoes or donate old ones if the marketing said "In order to reduce waste, we are going to resell your used shoes in Indonesian flea markets". (There is one "reduce" idea, ha!) This is the entire business model of Goodwill, Salvation Army, etc. These companies and non-profits take donations of old clothes, try and sell them locally, and then cycle them through other markets if they can't sell them locally. It wouldn't surprise me one bit to find out that the tees I give to Goodwill end up in an Indonesian flea market, and that knowledge would have no purchasing effect on me. Even beyond that: plenty of high-end/luxury brands have old/vintage resale processes. Patagonia is somewhat famous for theirs[1]. [1]: https://wornwear.patagonia.com/ https://wornwear.patagonia.com/
- nerdbert 4y ago
  Yeah, the problem isn't that some of the donations end up in Indonesian flea markets. That's great. The problem is that 90% of what gets sent to Indonesia, is deemed unsuitable for resale, and then ends up tossed in a landfill.
kennywinker 4y ago
> Recycling has become incredibly expensive [1] and it's hardly making financial sense anymore Small quibble with your wording there - recycling hasn't BECOME more expensive: for the most part it was never real. China was taking our "recyclables" that were never actually recyclable, telling us they were recycling it, and instead dumping almost all of it in landfills. I recently got into 3d printing, and was sucked in by the promise of everything being PLA bioplastic. I've diligently saved up my misprints and plastic scrap, and now that I have a decent amount collected, I'd like to dispose of it responsibly. As far as I've been able to find, my options are: landfill, or shipping it at my expense (and the planet's) across the continent to the one place that claims they recycle filament. I can't even compost it anywhere local. Disgusting.
- leipert 4y ago
  You can recycle PLA scraps yourself. The only problem is that devices for this are so expensive that it isn’t worthwhile economically and you likely do not have enough scraps. you also need to separate your prints properly so that other plastics are not contaminating the scraps. You also need to buy pellets in order to get a good color. And also the recycled PLA will probably end up being inferior to the stuff you will buy. See also: https://www.cnckitchen.com/blog/recycling-old-3d-prints-into-new-filament https://www.cnckitchen.com/blog/recycling-old-3d-prints-into...
  - kennywinker 4y ago
    I've seen those - they look like fun projects, but they aren't really a viable solution to 3d printing plastic since not everyone wants to build and learn how to use and maintain one of those, especially since as you say most people won't create enough scrap in the lifetime of their printer to make enough reels to offset the cost+time. What there needs to be is somewhere local that I can take my filament scrap to. But then there's the trust issue: they can't know for sure that my box of scrap contains ONLY PLA, and the consequence of me slipping up and giving them some PETG are pretty high. If PLA recycling were commercially viable to do, I expect it would have been done by now... Which means PLA is not actually a functionally recyclable or compostable material. Technically, yes. Functionally, no. Which means anything I do on my 3d printer is destined for the landfill, the ocean, the groundwater. Which is why I'm going to avoid 3d printing in the future except when it's absolutely the right tool for the job.
derefr 4y ago
> "Reducing" is the least expensive because it doesn't require any energy, but we (consumers) like to buy stuff, so once a product is in a person's hands, "reduce" is out of the equation. From a commercial perspective, "reducing" isn't about "reducing" the purchase of marketed goods, but rather reducing the waste/pollution/etc. that goes into manufacturing those goods. Like reducing plastic wrapping on boxes, etc.
pnt12 4y ago
> we (consumers) like to buy stuff This is naive. We are marketed to buy stuff. And then, the stuff we buy doesn't last and is built in the least environment friendly way possible, as long as it saves a dollar. Let's start pointing some fingers to the big guys who keep fucking up the planet to make their graphs go up and their shareholders happy,and the politicians who side with them. If corporations aren't supposed to be ethical, let's be ruthless in our criticism to them, because they already spend billions in marketing and PR to look good and blame us.

woodruffw 4y ago

I didn't get a "black and white" worldview from this article. In my reading, it supported much of what you've said: that companies are fundamentally profit-driven, and will employ whatever fabrications are necessary to maintain consumer appetite. Dow lying about its recycling is just a tiny niche, one that Reuters chose presumably because it was easy to fact-check. > Nobody would buy new shoes or donate old ones if the marketing said "In order to reduce waste, we are going to resell your used shoes in Indonesian flea markets". (There is one "reduce" idea, ha!) This is the entire business model of Goodwill, Salvation Army, etc. These companies and non-profits take donations of old clothes, try and sell them locally, and then cycle them through other markets if they can't sell them locally. It wouldn't surprise me one bit to find out that the tees I give to Goodwill end up in an Indonesian flea market, and that knowledge would have no purchasing effect on me. Even beyond that: plenty of high-end/luxury brands have old/vintage resale processes. Patagonia is somewhat famous for theirs[1]. [1]: https://wornwear.patagonia.com/ https://wornwear.patagonia.com/

nerdbert 4y ago
Yeah, the problem isn't that some of the donations end up in Indonesian flea markets. That's great. The problem is that 90% of what gets sent to Indonesia, is deemed unsuitable for resale, and then ends up tossed in a landfill.

kennywinker 4y ago

> Recycling has become incredibly expensive [1] and it's hardly making financial sense anymore Small quibble with your wording there - recycling hasn't BECOME more expensive: for the most part it was never real. China was taking our "recyclables" that were never actually recyclable, telling us they were recycling it, and instead dumping almost all of it in landfills. I recently got into 3d printing, and was sucked in by the promise of everything being PLA bioplastic. I've diligently saved up my misprints and plastic scrap, and now that I have a decent amount collected, I'd like to dispose of it responsibly. As far as I've been able to find, my options are: landfill, or shipping it at my expense (and the planet's) across the continent to the one place that claims they recycle filament. I can't even compost it anywhere local. Disgusting.

leipert 4y ago
You can recycle PLA scraps yourself. The only problem is that devices for this are so expensive that it isn’t worthwhile economically and you likely do not have enough scraps. you also need to separate your prints properly so that other plastics are not contaminating the scraps. You also need to buy pellets in order to get a good color. And also the recycled PLA will probably end up being inferior to the stuff you will buy. See also: https://www.cnckitchen.com/blog/recycling-old-3d-prints-into-new-filament https://www.cnckitchen.com/blog/recycling-old-3d-prints-into...
- kennywinker 4y ago
  I've seen those - they look like fun projects, but they aren't really a viable solution to 3d printing plastic since not everyone wants to build and learn how to use and maintain one of those, especially since as you say most people won't create enough scrap in the lifetime of their printer to make enough reels to offset the cost+time. What there needs to be is somewhere local that I can take my filament scrap to. But then there's the trust issue: they can't know for sure that my box of scrap contains ONLY PLA, and the consequence of me slipping up and giving them some PETG are pretty high. If PLA recycling were commercially viable to do, I expect it would have been done by now... Which means PLA is not actually a functionally recyclable or compostable material. Technically, yes. Functionally, no. Which means anything I do on my 3d printer is destined for the landfill, the ocean, the groundwater. Which is why I'm going to avoid 3d printing in the future except when it's absolutely the right tool for the job.

derefr 4y ago

> "Reducing" is the least expensive because it doesn't require any energy, but we (consumers) like to buy stuff, so once a product is in a person's hands, "reduce" is out of the equation. From a commercial perspective, "reducing" isn't about "reducing" the purchase of marketed goods, but rather reducing the waste/pollution/etc. that goes into manufacturing those goods. Like reducing plastic wrapping on boxes, etc.

pnt12 4y ago

> we (consumers) like to buy stuff This is naive. We are marketed to buy stuff. And then, the stuff we buy doesn't last and is built in the least environment friendly way possible, as long as it saves a dollar. Let's start pointing some fingers to the big guys who keep fucking up the planet to make their graphs go up and their shareholders happy,and the politicians who side with them. If corporations aren't supposed to be ethical, let's be ruthless in our criticism to them, because they already spend billions in marketing and PR to look good and blame us.