See also the bouba/kiki effect: spiky shape = spiky sound = negative valence: https://en.wikipedia.org/wiki/Bouba/kiki_effect https://en.wikipedia.org/wiki/Boub

See also the bouba/kiki effect: spiky shape = spiky sound = negative valence: https://en.wikipedia.org/wiki/Bouba/kiki_effect https://en.wikipedia.org/wiki/Bouba/kiki_effect In particular, this little experiment: https://www.researchgate.net/publication/327766252_The_Good_the_Bad_the_Bouba_and_the_Kiki_Cross-Modal_Correspondences_Between_Evaluative_Meanings_Speech-Sounds_and_Object_Shapes https://www.researchgate.net/publication/327766252_The_Good_...