Many books come to mind here. No rules rules, measure what matters, hackers and painters, and good to great. Some companies will have the luxury to avoid a rac

Many books come to mind here. No rules rules, measure what matters, hackers and painters, and good to great. Some companies will have the luxury to avoid a race to the bottom, driven by the addiction to quarterly profits. The rest will get to read about their luxuries, will they endure a sisyphean existence.