I think the thing people are reacting to is that the advertisements themselves are deceptive--a person could well come across the ad while looking for informati

I think the thing people are reacting to is that the advertisements themselves are deceptive--a person could well come across the ad while looking for information about how to get an abortion, and not learn until making a phone call that the organization is actually a covert anti-abortion agency. And perhaps not even then--maybe their advice is couched in medical terms rather than moral ones.