It's the difference between Napa vs Sonoma wineries. The difference between Cypress Point vs Pebble Beach vs Pacific Grove in golf. Subcultures become so niche

It's the difference between Napa vs Sonoma wineries. The difference between Cypress Point vs Pebble Beach vs Pacific Grove in golf. Subcultures become so niche and cliquey that content hardly matters compared to branding. The thing that really drives me nuts about the whole thing is that people not only embrace it, but seek it out.