It would filter down the leads to a much smaller number of much greater quality (as people showed an interest in their specific product and access to their info

It would filter down the leads to a much smaller number of much greater quality (as people showed an interest in their specific product and access to their info is more exclusive) The budget would stay the same as would the number of customers. I think they should welcome the money saved on competitive harassment. You kinda had to do it because everyone else was doing it.