I don't think many people will disagree. But, Google has been doing it longer than almost anyone and has an amazing technical team and it's still an incredibly

I don't think many people will disagree. But, Google has been doing it longer than almost anyone and has an amazing technical team and it's still an incredibly frustrating experience. By all means, keep investing in the technology. But have a plan B that can solve the problem. For better or worse, slow, biologically constrained humans can often understand and solve problems when given the authority to do so. (I'm well aware there are horrible human support options.)