3 ms·
Needs more process control data (full Design of Experiment) to prevent Poor Over Complicating Coffee. One of the key aspects of Peets/Starbucks/Dunkin' is that
by kurthr 4y ago
Needs more process control data (full Design of Experiment) to prevent Poor Over Complicating Coffee.
One of the key aspects of Peets/Starbucks/Dunkin' is that they roast the bean within an inch of their lives. That produces an extremely CONSISTENT coffee flavor. It's process control.
- seizethecheese 4y agoYou’re right of course, but also the mass market really likes dark roast beans. (I run a YC backed coffee-related company and see this first hand.)
- kelseyfrog 4y agoYou already know that the mass market really likes sugar and milk to the point where dark roasts don't do much other than provide an abstract coffee flavor.
- seizethecheese 4y agoThat’s certainly part of it. A lot of people drink these dark beans black, too. One aspect of this so that cheap coffee machines are terrible at brewing lighter roasts.