"Peak" in popularity or in terms of return on expenditure? With cost reduction of special effects, I agree that the playing field will gradually level... ...b

"Peak" in popularity or in terms of return on expenditure? With cost reduction of special effects, I agree that the playing field will gradually level... ...but to contradict myself a bit, perhaps it won't ever level because new technologies will continue to be introduced to improve the entertainment experience that are proprietary and therefore expensive.