YouTube's problem isn't competitors. They already have most of the eyeballs on the planet. It's that anything new they do is going to cannibalize the rest of th

YouTube's problem isn't competitors. They already have most of the eyeballs on the planet. It's that anything new they do is going to cannibalize the rest of their revenue streams. Want to push people to more clips and create a revenue stream there? They need to prove to their creators it won't take revenue away from their existing videos. That makes them very careful to roll out new things. TikTok, by comparison, had no creators to lose, so they can go after new generations of creators or simply be another syndication channel.